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Marketing Manager

📍 Remote💼 Full-time
S$250k - S$250k

Head of Marketing at Lovelio

Join a fast-growing AI startup that's actually changing recruitment.

Lovelio is building the ATS that recruitment agencies didn't know they needed. We're disrupting an industry where the status quo has gone unchallenged for too long, and we need a sharp marketer to own the narrative end to end.

The Role

You'll be our first dedicated Head of Marketing, leading a lean team under founder Sophie Nguyen. This isn't a support function. You'll own everything: strategy, execution, pipeline generation, and results. Every campaign you launch, every piece of content you ship, every channel you optimise will directly impact our growth.

Your core responsibilities:

  • Build and own the marketing calendar. Design campaigns and channel strategies that drive awareness and pipeline across inbound and outbound. You decide what gets done and when.
  • Drive pipeline with intent. Partner closely with sales and product to generate qualified opportunities. You'll track what works and ruthlessly optimise what doesn't.
  • Master HubSpot. Own our CRM as the central hub for all marketing operations: automation, segmentation, reporting, and system integration. You'll build the infrastructure that scales with us.
  • Create a content engine. Write and lead creation of content that speaks directly to recruitment agency owners and consultants. Blog posts, case studies, guides, webinars, resources that position us as the obvious choice.
  • Measure everything. Set KPIs, build dashboards, and obsess over the metrics that matter. You'll know exactly what's working and why.

Who You Are

You've done marketing before and genuinely enjoy the full scope: strategy and tactics, creative thinking and spreadsheet analysis. You're comfortable working fast with imperfect information, learning what the market wants, and adjusting quickly. You've either built a marketing function from scratch or significantly scaled one. You understand both B2B fundamentals and the mechanics of driving real pipeline.

You're energised by working with a product you believe in, not just the title on your business card.

Why Lovelio

We're at the inflection point. The product is proven, our early customers love us, and we're ready to accelerate. You'll work in a lean team where your impact is visible weekly, your ideas matter, and you have real autonomy.

Competitive salary, equity, and the kind of work where you can actually see the results of what you build.

Ready to own this? Apply now.

Interested? Apply for this role at Darren Demo Account.